Saturday, December 13, 2014

Crowdfunding

It's not exactly a new thing, but it' still far from mainstream. Sites like KickStarter and IndieGoGo enable normal folks with (what they think is) a great idea the ability to "pitch" it to the whole world, and see if they can get funding to move on to the next step. I've supported several, from those wanting to assist inner-city young women of color to experience the joy of creating a working software project (Black Girls Code) to things as simple as the latest one I've backed, the "Loopy" a multi-tool for your belt loop.

My favorite coffee shop started out as a KickStarter project, and has raised money for a second location that way as well. We've seen several other café's, food truck to diner conversions and such in Durham over the last year or two, in addition to the huge number of shops and businesses that have started, or failed, due to funding.
I encourage anyone who has an interest in funding the future of American commerce and industry to look though these sites and find something that you would love to see flourish. You may just be helping the next Apple or Google. Or you may just feel more a part of your local coffee shop when you walk in and they serve your latte in a mug they keep on the shelf for "Our Founders."

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